Reid Jackson / @reidjjackson: They're not building hardware which means they'll need the manufacturers to agree to use their software over the existing options (Roku, Google, etc.). What is the incentive for the manufacturers? More importantly, where's the benefit to consumers? Some quick takes on The Tradedesk's announcement of a new TV OS: - This won't be a massive gamechanger. Samsung and LG combined own greater than 50% of all TV sold in the US...- This is literally the Roku and Amazon playbook. Both companies have done a great job of getting their OS on long tail TV OEMs. Doing this provides a better customer experience and an enhanced ability to monetize through ads...