Winter weather can wreak havoc on hair. Think static and frizz from the weather and harsh indoor heating, plus extra heat styling because it's harder to let hair air dry in frigid temperatures. That's where the best new hair products of winter 2025 come in. From shampoos and conditioners to start you off on a good hair day in the shower to heat protectants, bonding treatments to repair damage, nourishing masks and stylers to keep your look intact, we've rounded up the top new launches to help you hit your hair goals.
Play up natural waves with this malleable cream-to-gel jelly that nourishes, defines and protects wavy hair. The lightweight formula instantly brings texture to life and gives hold with a blend of two natural waxes, along with moringa oil to nourish. It shields hair from humidity to fight frizz and adds shine and softness. Curlier to coily hair can opt for the new Curl Care Cream. $120, sisley-paris.com
Anyone with a lot of hair knows that typically bigger is better when it comes to styling tools. That's why ghd is introducing their fan favorite flatiron with wider 2-inch plates for one-stroke styling that's three times faster. With 85% larger close-edge plates, it has a pre-set temperature of 365˚F, which is the optimal temperature for styling with minimal heat damage. $349, ghdhair.com
Quite the dream team, Augustinus Bader partners with French brush maker La Bonne Brosse on a limited-edition detangling brush that gently works through knots without breaking or damaging hair, leaving it softer and smoother. Crafted from 100% ultra-fine looped nylon fibers, the massaging bristles are designed to stimulate the blood vessels in the scalp. $178, augustinusbader.com
Spritz away to build texture without hair getting weighed down, flaky or stiff. You can thank vegan starches and a rice protein for that. The invisible formula also doubles as a dry shampoo, courtesy of mineral crystallines, adding definition and shine while keeping flyaways and frizz under control. $49, randco.com
Transform over-processed and damaged hair in exactly just one minute with this silicone-free hair gloss. The groundbreaking ProPlex+ brings salon level results straight to your shower and works for all hair types. Additionally, it helps restore keratin bonds, smooths split ends, fights frizz and dullness, and smooths hair, leaving a delicious scent of bergamot and summer fruits behind. $36, jvnhair.com
Living Proof just gave all of their shampoos and conditioners a major revamp by eliminating all silicones and replacing them with Sili-CLONE HairTech, an innovative alternative that mimics the sensation of silicone without all of the bad stuff. Featured in the No Frizz Shampoo, it helps keep hair smoother, cleaner and healthier. $34, livingproof.com
Help damaged hair from the inside out with this treatment that leads to stronger hair and less breakage. The bond builder rebuilds the hair's protein structure for stronger strands, deeply hydrates, makes detangling much easier and prevents future damage. $15, amazon.com
It's not just hair on your head that can be styled -- this kit allows you to style body hair, spanning pubic hair to brows, underarm hair and more. The kit includes a Universal Styling Spoolie and Fur Control, a new pomade that shapes and holds hair in place while providing moisture, with a natural blend of butters and waxes. $48, furyou.com
Sea buckthorn berry takes center stage to nourish the hair and scalp with vitamins C and A, fatty acid omega 7 and antioxidants. The versatile styling oil works as a heat protectant up to 450℉ and is clinically proven to strengthen strands, prevent frizz and breakage, smooth and reduce breakage. It can be used to prep hair before heat styling or afterwards on dry hair. $32, loveamika.com
Jennifer Aniston wanted her pooches to enjoy the perks for her smash hit hair brand, so Lolavie launched a dog shampoo. Just as gentle as its counterpart for humans, the 96% naturally-derived formula contains coconut, probiotic peptides and colloidal oats to leave fur soft and shiny -- and smelling great. Best of all, 100% of profits go to The Clydeo Fund to help rescue animals. $32, lolavie.com
Thinning strands will appreciate this density-boosting shampoo and its matching conditioner that are powered by plant-derived ingredients to strengthen strands and stimulate the scalp. $12, odelebeauty.com
This serum works around the clock to strengthen and protect even the most over-processed, damaged strands from daily stressors like humidity and heat styling. Citric acid goes seven layers deep into hair to strengthen, while polyglutamic acid and squalane repair. $45, ulta.com
The nozzle tip makes it easy to apply this masque straight to the scalp. Featuring a fresh, invigorating scent, the hero ingredient is Aveda's Biotech Naturals Moisture Recharge Technology that restores the scalp's moisture barrier by 77%. Hair is left softer, smoother and hydrated. Made for all hair types, it can be swapped for your conditioner when your locks are craving extra moisture. $56, aveda.com
Cut down on drying time and frizz -- by 84% for up to 24 hours -- with this air dry cream that skips heat styling damage. Simply work it into damp hair and it'll add definition and strength. $28, diviofficial.com
When your color needs a refresh between appointments, this mask will do the trick. Not only does it temporarily restore rich color, but it also hydrates and strengthens with every application, courtesy of silk amino acids, cashmere and quinoa seed oil. It comes in six shades and lasts for up to eight washes. $84, neimanmarcus.com
Most clean shampoos just clean up greasy roots. But this multitasker also fights frizz, leaving you with cleaner, smoother hair. Natural rice starches absorb oil, while squalane and hyaluronic acid condition. $11.99, ulta.com
Whether you want your everyday style or an updo to stay in place, this buildable hairspray gets the job done. Leaping Bunny approved, it has a lasting finish and brushes out easily. $7.99, ulta.com
Fighting flakes can be tough, but this potent shampoo can get rid of them all with regular use. It starts working from the very first time you suds up with it, easing itch and strengthening the scalps moisture barrier to improve overall scalp health. It improves hair's moisture by 70%, adds shine and prevents breakage. $19.99, amazon.com
OGX's new Bond Protein Repair line works to heal hair from the inside out. This smoothing serum brings dry, damaged hair back to life, smoothing frizz, strengthening and leaving it healthier looking. $10.99, ulta.com
Get longer, more luscious lashes with this lash growth serum that has an all-natural formula to help eyelashes reach their maximum length. Lightweight and oil-free, it's completely safe to use with lash extensions and has amino acids to build keratin and is free of parabens, sulfates, oils, isopropyl cloprostenate and synthetic prostaglandin analogs. $99, sugarlashpro.com
Biochemistry-backed skincare brand Kat Burki is taking their science-first approach to hair and just launched their first haircare product. It helps prevent hair loss, strengthens strands and boosts regrowth with a blend of polyphenols, copper peptides, Pro-B vitamin complex and bioferments. $90, katburki.com
The adorable honey pot packaging may be what catches your eye first, but the hair mask inside will keep you coming back for more. Loaded with the brand's signature ingredient, sustainably-sourced Mirsalehi honey and bee garden oils, the formula also contains hyaluronic acid and biomimetic ceramides to deeply nourish hair, leaving it shinier, stronger, smoother and more hydrated. Use it for 5 to 7 minutes in the shower or leave it on overnight. $42, gisou.com
Makes waves -- literally -- with this spray that delivers beachy texture plus softer hair. The salt-free formula leaves hair touchable and hydrated thanks to jackfruit and vitamin B5. It features Ouai's signature North Bondi scent, a blend of bergamot, rose and white musk. $30, theouai.com
Celebrity hairstylist Kristin Ess just launched a new haircare brand, Kristin Ess+, with a salon-level performance. Get your beauty sleep by applying this dry mask before bed -- simply spray it into hair and brush through and let the clever formula do its thing. There is hyaluronic acid to minimize frizz, flyaways and dryness, leaving hair softer and shinier; baobab seed oil to hydrate and strengthen; and panthenol to smooth and seal the cuticle. Strands are left stronger and smoother, with less breakage. $21.49, target.com
Sweet and delightful, this fine fragrance hair mist does more than just make locks smell good, with notes of amber and light musk. It refreshes hair and hydrates, too. $24, sephora.com
Bring curls, coils and waves back to life with this cream that enhances natural texture by adding definition and taking away frizz. The silicone-free formula moisturizes and smooths, leaving shine behind. Its earthy citrus scent will keep you coming back for more, with notes of lemon citron, bergamot, warm amber, jasmine and sandalwood. $27.50, priveproducts.com
Designed for damaged hair, this hair serum provides 72 hours of damage protection and works to restore the hair barrier, plus 48 hours of glossy shine and 72 hours of smoothness. Bio-Protein Care technology works to strengthen hair and repair with protein builders. $10, amazon.com
Designed specifically for men with thinning hair, this is the first 2-in-1 shampoo and conditioner to be certified microbiome-friendly. It's clinically proven to hydrate the scalp, unclog pores and support scalp health. $44, nutrafol.com
With spring around the corner, Slip is celebrating with their new Wildflower Collection. The trio features a wildflower, rose and iris scrunchie. More than a pretty accessory, they prevent hair from creasing and breaking. $45, slip.com
Accurately named, this dry shampoo instantly cleans up hair and gets rid of excess oil and impurities in between wash days. Its Flexx-Adapt Technology adjusts to your oil levels and reactivates to keep hair fresh for 72 hours. The clear formula is spiked with silk amino peptide, hyaluronic acid and vitamin B5 and won't leave a trace of buildup behind. $16, amazon.com
Super sleek, high-shine hair will be yours when you apply this glossing serum that also works to detangle and hydrate strands. Providing up to 72 hours of shine, the multitasker can be used as a leave-in conditioner, rinse-off treatment or pre-shampoo treatment for styling. $7, amazon.com
Who needs a hairdryer when you have this air drying duo? The styling set comes with the Kitsch x Divi Claw Clip and Satin Heatless Curling Set in gentle satin. Simply twist and clip your hair up to dry and the pair will create voluminous curls without any heat damage or breakage. $32, diviofficial.com
A triple threat, this simultaneously stimulates, cleans and massages your scalp. Its Triple-Action Bristle Technology has soft-tipped bristles perfectly spaced in different shapes to work every angle. It's made for mini spa moments at home. $5.29, target.com
An eco warrior for your bathroom, just one bar equals three bottles of traditional shampoo or conditioner. Designed for dry hair, the formula has hyaluronic acid to hydrate, argan oil to smooth and bring shine, and glycerine to lock in moisture, leaving hair silky. $34, ethique.com