CARY, N.C.--(BUSINESS WIRE)--Nov 20, 2024--
Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling (MMM) Solutions, which lauded the company for its innovation, onboarding process, and SaaS approach to MMM that allows users to optimize their full marketing budget through insights on the short- and long-term effects of marketing investments.
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