When the Apple Watch was released in April 2015 it took a little time for the device to find its place in the world. Apple at first positioned the device as jewelry and models wearing the timepiece were seen on the covers of glossy magazines like Vogue China. But eventually, as word started spreading that the health features on the Apple Watch saved the lives of several users, Apple pulled the watch from jewelry pop-up stores and promoted the device as a lifesaver.